Xiang Gongping: the secret of wealth behind the tea maniac
[wealth classic] seen as the secret of wealth behind the madman (20150722) video transferred from: CCTV7 CCTV seven sets of wealth classic official website
Guzhang county is rich in mineral resources. Xiang Gongping sold his house in Shanghai for 800000 yuan. After investigation, he contracted a copper mine that had been abandoned. And the first shot went on, and he won the grand prize.
Xiang Gongping: running up, he said it seemed that there was a mine. I didn't believe it. I said nonsense. He said that you should go and have a look. I ran in and saw that there was a miner's lamp in the cave. There was a lot of gold around that light. There is no first shot to mine, you go to ask others to mine, this situation is very rare, good luck.
Since 2005, the price of copper ore has been rising continuously, up to 80000 yuan a ton. The highest output of ore per day is 180 tons. Xiang Gongping has become a gold miner every day. However, this is not his original intention to go back home and start a business. In 2019, he began to run to the mountains. The more deserted the place was, the more he wanted to go.
Xiang Gongping: I didn't walk like this at that time. The trees and grass were often scratched by the grass. My pants were still famous brands at that time, and they broke in two days.
Finally, in October 2019, Xiang Gongping found his ideal place. This is a mountainous area in Gaofeng Township, Guzhang County, close to Gaowangjie National Nature Reserve. Xiang Gongping wants to contract mountain tea planting here.
For nearly three hundred and fifty years, the quality of tea is very good. As the saying goes, mountain clouds are famous tea.
Xiang Gongping thinks he has found a place to grow tea, but the local villagers are very resistant to it.
Villager: we failed to make tea in the past, and some tea leaves were left in the field. Therefore, there was no tea in the mountains. The common people failed to make tea. The whole village failed to make tea. If we failed, we were afraid of failure.
Villager: I suspect that you have cut down the tea tree. The tea is not successful and the money is gone. It's all over.
Xiang Gongping asked village cadres to help with the work and paid a year's rent in advance, which convinced the villagers. Xiang Gongping rented 2505 mu of barren mountains at a rent of 400000 yuan a year. However, as the tea plants continued to grow, the villagers who came to work in the tea garden were more and more worried.
Worker: this tea is yellow like this one, not so green.
Reporter: the leaves don't feel very thick.
Reporter: it used to be like this?
Worker: most of them used to be like this. It's also very slow.
When it comes to fertilizer, I heard that the villagers couldn't make fertilizer for livestock. He said that he couldn't make fertilizer for people.
Worker: I had that idea at that time.
Reporter: what's the idea?
Worker: let's just say it's going well or not. Is it successful?
Worker: we are also worried about the boss. If the boss wants to develop here, we can do well. Why don't we worry.
The workers were not only worried, but also very hard-working. Xiang Gongping only planted tea without fertilizer. The tea trees naturally grew slowly, but the weeds in the tea garden grew rapidly, much higher than the tea trees.
Reporter: it's so tall.
Worker: it grows fast on rainy days. If the weather is fine, cut it once a time longer.
Reporter: this means cutting from the top to the bottom of the mountain. After cutting down the mountain, it will grow again.
Worker: Yes, cycle and resect. It's hard. At present, there are about 40.
Reporter: 40 workers?
Worker: Yes, every day.
Reporter: mowing every day?
Without herbicides, weeding becomes a very grinding job, hard work, and dangerous.
Worker: yesterday they went there and saw a snake, viper.
Reporter: five step snake?
Worker: Yes. That big one, so long one, I picked it up with a spade. If there are no insects and nothing in the medicine, you can grasp (grass) with your hands at ease, right?
The tea trees are not growing very well. The workers are very busy every day, but Xiang Gongping still has the heart to take care of other people's affairs. Not only did he not apply fertilizer and pesticides to his tea plants, but also the villagers around the tea garden were not allowed to plant rice and vegetables for household use.
Villager: he planted the rice. He didn't use pesticides and chemical fertilizers. He was sure that his yield was not high. You could get 1000 kg (originally), but you only got 300 kg. The other boss would make up for it.
Reporter: how to make it up?
Villager: double, double according to the market price.
Reporter: for example, if the market is 1 yuan, he will give you 2 yuan a catty.
Xiang Gongping continued to invest the money made from copper mining to tea mountain. The villagers rented the mountain and worked in the tea garden. Their income rose sharply, and their days were getting better and better.
Village head: in the past, firecrackers and salutes were set off, but now fireworks are being set off. Every year, people in Gaofeng Township say that your village is too good. I say of course, we are engaged in development here, and we are also a development village, I said.
However, Xiang Gongping couldn't be as happy as everyone because there was a big problem with his tea tree.
Xiang Gongping: first, the leaves fade green. They are not so green. They are yellow and white. Then they go down. If they are serious, they will die. Some people secretly told me that if you sprinkle urea and make some compound fertilizer, the one who said that he would do organic certification could not find out. But I think that if I can't be true to myself, then I should not do it at all. So I firmly don't need to see the tea. You are worried. I really have feelings for every tea tree Yes, it took so much effort. At this time, we need technology. I'll look for it everywhere.
In July 2013, with the introduction of friends, Xiang Gongping met Liu shansheng, consultant of Taiwan green and safe agriculture research center. I can't believe what Liu Shangong did.
Professor Liu shansheng: lunatic. I've been in China for most of the time, and I don't think anyone would do that except for the madman.
Xiang Gongping: I said that I was in the middle of the mountains and dense forests. I dug nearly 3000 mu of tea garden. I made them in an organic way, and then I wanted to make the best tea in the world.
Professor Liu shansheng: I think he is just brave and stupid. It was only later that I found out that he was the highest standard in the European Union.
Guzhang County has a history of tea planting for more than 2000 years. Guzhang Maojian was once a tribute tea of the Tang Dynasty. However, the local tea has always been based on family production, there is no large-scale tea garden, let alone such a large organic tea garden. Xiang Gongping's practice is hard for even some colleagues to understand.
Colleague: at the very beginning, many people didn't understand that if we built our own brand according to the organic standards, it would take a long time. It would take us more than twice as long as our ordinary tradition. The cost of investment is also very high. Moreover, people are very hard-working. We have to choose a special place to do it.
Xiang Gongping: if we really want to be completely organic, it should not only have economic motivation, but also be a kind of belief. We think that this way is good for human health and meets the needs of human beings' long-term survival on this earth. This is a reasonable way. You need to have faith to persist. Just consider the economic interests, there will be many temptations, you can not resist.
Professor Liu shansheng: I just see his spirit. What's his spirit? It's impossible for a general traditional boss to really do it, because I know a lot of tea owners, and they want to do it, but they dare not touch it, because they know that this investment is very big.
In October 2014, Liu shansheng officially joined Xiang Gongping's enterprise, responsible for production technology. Since then, Xiang Gongping's employees have received a task to collect soybeans from villagers' homes.
Employee: he asked us to go to the village and ask the people if they had the local soybean. In the soybean City, I said it was not a good place for local people.
Villager: they didn't have a company before, so they had to go to the village to sell. It used to be one yuan and two yuan, but now the price is up, three yuan.
Reporter: do you know what they do with this soybean?
Villager: make tofu.
After a while, the villagers heard that Gongping company paid a high price for soybeans and sent them to the door. Since the end of 2014, more than 100000 Jin of soybeans have been continuously collected.
Employee: as the common people know, sometimes they carry it to our factory in the evening and in the morning.
Xiang Gongping: as a result, people were very surprised to receive so many soybeans. One day when I sat down there, an old lady came to deliver the beans. She asked, boss, are you people in the tea garden too good to eat. What do I say? She said to collect so many soybeans and keep collecting them. How much tofu would it take to make tofu? Finally, I told her that this is not for human consumption, but for tea trees.
We were surprised to hear that the high price soybeans were used to make fertilizer for tea trees.
Villager: I never met him at the beginning. It was the first time I saw him use this fertilizer. We used to put pig manure, cow manure and human manure on it, but we didn't.
Employee: I asked Professor Liu the first time. I've been here for several years, but I've never seen the organic fertilizer. Is it effective. He said Qingguo, you can see it again in a week.
It turns out that this is Liu shansheng's patented technology. After being ground into soybean milk and fermented, the farmer's native soybean is an organic fertilizer with comprehensive nutrients. Sure enough, after the fertilizer, the workers in the tea garden were surprised to find the change.
Villager: now it's best to have this high-tech fertilizer.
Reporter: how good?
Villager: it grows well on it, no pollution.
Reporter: is it obvious?
Villager: obviously good. At first I didn't believe it. I could see it all in half a month.
Employee: God or not, I admire him when I see this tea.
Reporter: worship him.
Employee: Yes, we see hope. We see hope, too.
Employee: with the organic fertilizer, the hair of the bud is bigger and grows better. The one without organic fertilizer is different from it.
In addition to organic fertilizer, Liu shansheng also made his own biological insecticide, and laid wood chips under the tea tree to reduce weeds. With his technology, the tea garden was revived. By the beginning of 2015, Xiang Gongping had invested nearly 60 million yuan into the tea garden, and the growth of tea trees was getting better and better.
However, Xiang Gongping always thought about one thing. Until April 1, 2015, Xiang Gongping finally found something in the tea garden, which was his dream. He immediately took photos with his mobile phone and sent them to the Internet. Friends still think of Xiang Gongping's actions at that time, which are very funny.
Friend: he must have exclaimed at this thing at that time, and he wanted to spread it through wechat immediately. After that, we will tell others about wechat communication.
Xiang Gongping: I said I was more happy than seeing a beautiful woman. Guess why? Fun, also express their own joy of the mood.
Friend: I deliberately ambush, saw a flower skirt, happy eyebrows, others think he must have seen the flower girl, is not it. Later, I found more and more. I didn't pay attention at that time.
What did Xiang Gongping see in the tea garden?
The answer is it - ladybug. Why does the little Ladybug make Xiang Gongping so happy?
Xiang Gongping: when the professor decided to join our company, he said that we should protect the ecology and strive to see a lot of ladybugs in the tea garden three years later. I wonder why a ladybug is so important has become a goal we have been striving for for for three years to find out that it has become a goal to achieve. I asked why. He said that ladybugs appeared in the tea garden, which means that the ecological balance of our tea garden is very good. It is an indicator.
Since Xiang Gongping followed an organic approach throughout, as soon as spring arrived, ladybugs appeared in the tea garden, which naturally excited him.
In 2015, xianggongping's tea garden can harvest spring tea. The traditional Guzhang Maojian only uses the most tender bud head, while Xiang Gongping asks workers to harvest tea with one bud and two leaves.
Colleague: No, traditionally, we all take single bud. For example, we think that we seldom do it for one bud, two leaves and three leaves.
Director: he is also an innovation. For example, after the fresh leaves reach a certain degree of maturity, the nutrients in them are relatively comprehensive.
Colleague: we are making mature leaves. When making this tea, there is still a big difference from that single bud. The process requirements are much higher.
Reporter: much higher.
Xiang Gongping, who made tea for the first time, chose mature leaves with high processing difficulty. How about the tea?
On June 6, 2015, Guzhang County People's government held an organic tea Summit Forum. Tea experts were amazed after tasting Xiang Gongping's tea.
Professor Gong has the same level of processing. He processed the tea with relatively large raw materials into a very good aroma, and then it tasted mellow and refreshing. I think one needs good varieties, second, good environment, third, good cultivation technology and fourth, good processing technology. So this one ring buckle a ring, they still did it, so they were quite surprised.
Now xianggongping's tea garden can pick four seasons of tea a year. He has produced green tea, black tea and green tea, which are very popular after they are launched. Xianggongping's tea garden has changed in poor mountainous areas, and Xiang Gongping likes his new nickname more and more.
Xiang Gongping: a madman who makes tea and a madman who makes tea. I am also secretly proud of my behavior in tea making.
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