Jiangxi Tea planting The present situation and Development Countermeasures of the industry
Tea is a traditional industry in Jiangxi Province. Tea is mainly produced in the northern mountainous area of Jiangxi Province, and "Lushan Yunwu" and "Ninghong" are famous tea products. In recent years, the tea industry has been developed, but there are still deficiencies. In order to better develop the tea culture in Jiangxi, this paper analyzes the current situation of tea enterprises, finds out the problems and puts forward the development countermeasures. 1 Tea planting As the world's largest tea industry and the second largest tea export country, China's tea economy accounts for a large proportion of the economy. Tea is one of the three major drinks in the world, which is widely favored by people at home and abroad. Jiangxi, which is rich in mountain resources, is suitable for the development of tea culture.
1. Tea plant According to statistics of area and output, as of 2010, Jiangxi Province tea plant The area reached 56800 hectares. The output of tea is 29800 tons and the output value is 3.6 billion yuan. Since the financial crisis in 2008, the tea industry has developed steadily. The tea industry has driven the economy of Jiangxi Province, and the tea export has also increased. In 2010, the total export volume of tea was more than 20 million US dollars. plant Compared with the same period in 2002, the area, output value, output value and export volume increased by 43%, 129%, 344% and 10%. 2. Dominant tea areas Jiangxi has initially formed four dominant tea areas: Northeast Jiangxi, Northwest Jiangxi, central and southern Jiangxi. The tea areas in the northeast of Jiangxi are rich in Wuyu green and Fuliang tea; the tea areas in Northwest Jiangxi are famous for Lushan Yunwu and Ninghong; the most famous tea areas in central Jiangxi are gougunao and Jinggang Jasper in Suichuan; Meiling Maojian in Gannan is the most famous. 3. Scientific and technological tea enterprises have introduced modern management, popularized mechanized picking, mechanized processing and clean processing of tea, which greatly increased the output of the industry and simplified the production process. There are more than 100 enterprises competing in Jiangxi tea production, including 2 national enterprises and 13 provincial enterprises. Enterprises above the provincial level are the main source of tea economic sales income in Jiangxi Province, and drive small enterprises and tea farmers to increase the economic output of Jiangxi Province and provide jobs for the working people in Jiangxi Province. 5. Brand effect Jiangxi tea enterprises seize the opportunity of Shanghai World Expo, vigorously publicize, improve the corporate image, use the competitive advantage of the brand, and form the core competitiveness. In 2008, Jiangxi Province established the "Jiangxi tea trade promotion association" to build a unified brand of "Jiangxi green tea", laying a foundation for Jiangxi tea to face the market and the world. 2、 The problem of tea planting is: 1. The output of tea garden owned by production level enterprises is not high, the biggest reason is the weak infrastructure. The state allocates funds to invest in the tea industry, but the state's investment is limited. In addition, the self investment ability of tea farmers is insufficient, which restricts the development of tea industry. 2. In addition to the tea plantations above the provincial level, most of the tea plantations are family tea plantations, covering an area of 10-50 mu. They are operated in a decentralized way, with low output and low income. 3. The cultivation of famous and high-quality tea is insufficient in tea cultivation enterprises, and the proportion of famous and high-quality tea is small. A considerable part of tea plantations in Jiangxi Province used seed propagation, and the plant growth was quite different. The tea leaves produced were different in thickness, old and young, which affected the picking. The tea produced did not meet the standard of famous tea. 4. The market system of tea market is not perfect. Although there is a special marketing market in the whole province, the scale is small, the annual trading volume is low, the tea processing factory is established for a long time, the equipment is old, the technical level is backward, the quality is unstable, and the enterprises that have not reached the clean production still exist according to the old. 5. Service system the service system of tea industry is not perfect, tea technology promotion institutions in the province lack of basic information service equipment and professional technical personnel, lack of guidance on tea production and sales, lack of funds for technical training for tea farmers, resulting in low scientific and technological level of tea growers, unable to produce standardized high-quality tea. There are many concerns about the export safety of tea enterprises, and there is no need to understand the export safety. Therefore, enterprises choose the production of famous and high-quality tea, more than the production of export tea. 7. Quality and safety tea farmers lack of quality and safety awareness. Some products have pesticide residues and rare earth exceeding the standard. 80% of enterprises do not know the standard of fertilizer and pesticide in the production of green pollution-free tea. The knowledge level of tea farmers is low, they have no professional knowledge, they are not clear about the phenomenon in the production process, and the safety and quality testing facilities of enterprises are not perfect. 3、 The development countermeasures of tea planting 1. Science and technology and talent enterprises should increase investment in science and technology, actively combine with actual scientific research technology and introduce advanced technology. Further development of mechanized picking, mechanized processing and tea cleaning treatment. Improve the overall quality of enterprises. Establish a salary reward and punishment system to increase the enthusiasm of employees and farmers. Establish a salary reward and punishment system to increase the enthusiasm of employees and farmers. 2. The government supports the government to increase the support, encourage the economic construction of each tea area, promote the construction of famous tea bases and the transformation of low-yield tea gardens, help enterprises improve the infrastructure construction, purchase tea seedlings and picking and processing machinery. Publicize the international trade system, let enterprises recognize the benefits of processing and export, and pay attention to the cultivation of export tea while making famous and high-quality tea. Enterprises themselves should also increase capital investment, improve the self-test mechanism, make clear the amount of fertilizer and pesticide when planting organic green pollution-free tea, enhance the safety and quality of tea, improve the quality of tea, and create higher economic benefits. 3. Leading enterprises drive the government to support the development of leading enterprises, and rely on the exemplary role of leading enterprises to drive the development of small enterprises. We should strengthen the evaluation of enterprises, register their brands, and strive to improve their competitiveness in the market. Under the requirements of "large-scale, large-scale drive; new technology, new products, new mechanism; coexistence of various components and various economic organizations", we should concentrate human, material and financial resources to strengthen the construction of tea leading enterprises. Strengthen the brand effect, combine the development of famous tea and brand strategy [www.novmv. Com], and play the leading role of leading enterprises. We should build an industrial chain, create a brand, deeply develop peripheral products, and strive for everything from main products to by-products. 4. Standardization construction enterprises should build multi-level training structure, master pollution-free cultivation technology, comprehensively improve product quality and tea production, increase publicity of standards, and promote standardized production of tea. The quality and safety of tea can be guaranteed by choosing the degradable pesticide and applying organic fertilizer. The quality and safety of tea can be guaranteed by choosing the degradable pesticide and applying organic fertilizer. Set up tourism industry to provide tourists with self picking area and corresponding processing technology. 5. To promote tea culture, enterprises should fully tap the surrounding industries of tea, such as tea exhibition, tea art performance, Tea Expo To carry out rich tea culture activities, make full use of media and network, expand the publicity of tea culture, attract more people to pay attention to tea culture, which will promote tea sales and the development of tea economy. 4、 Conclusion for the development of Jiangxi tea enterprises, we should face up to the existing constraints and improve themselves in the continuous development. Adhere to the strategy of sustainable development and scientific development, under the condition of ensuring the quality, maximize the economic benefits, maintain the vitality of tea planting, and drive the economic development of the whole province.